Charmin Ultra Strong

Charmin ultra strong commercial is a perfect example of the ranks model of persuasion becuase it uses one of the four strategies of persuading their customers to choose the better product. The way they try to make it seem like their product is the better choice is by downplaying the other product and ponting out their bad qualities and intensifying their good qualities. They compare their opponents product to their product and try to prove to their audience that they are the better choice.