Valary Sanders' Wal-Mart Commercial =D

Walmart is a company that everyone knows they can go to to save a byunch of money. They have crediabilty to back them up because everything they sell is at a really low price and still worthy of purchasing. There products are just as good as any other name brand product just without the high price tag on it. This process of advertising is called Ethos, which is depended on the sources credibility which walmart has with the customers.