Thursday, April 22, 2010
Ebay Commercial
eBay is another perfect contemporary example of the use of ethos, one of the most profitable electronic commerce sites on the internet. On-line reports from the individuals involved in past transactions form the basis of buyers and sellers reputations. Users of the site earn such reputations without even seeing others or having verbal interaction. Trust and credibility are salient issues today in teh wake of prominent scandals from Wall Street to the White House.
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