Verizon Vs. AT&T - "There's a Map For That" Commercial

This particular advertisement uses the ranks model of persuasion because verizon uses one of the four strategies in their commercial. verizon uses the intesify their own good points and intensify the weks points points of the opposition. Verizon talks about how they have more service in more places across the US and that they have a better map coverage and talk about AT&T having little to no service accross the map.