Nike: Take It To the NEXT LEVEL (Full Length)

Nike has many commercials in which they use pathos, which describes emotions that come into play as appeals are made to the things poeple hold dear. persuaders assess the emotional state of the audience and design artistic appeals aimed at those states. This commercial is a perfect example of pathos becuase they make you feel like you are part of the game and part of the team and your emotions get involved becuase you feel like you are really there and being a part of something. This comercial can reach out to a broad audience not just athletes, it reaches out to all sports fans which is majority of the world. It gives you goodbumps and makes you feel like "i want that feeling" and thats close to having that feeling of being a part of a big game without losing sight of what they are advertising.